Client: Cherry Los Angeles

Project: ADHD

"Following the Californian brand’s recent Dr. Woo team-up, Cherry Los Angeles returns with a fresh array of graphic goods, initially dropping via a New York City pop-up. Inspired by the theme of “ADHD,” the new release aims to tap the often-awkward phenomenon that is the yearly class photo. Against a generic backdrop, the brand showcases a slew of printed items, ranging from colorful hoodies to T-shirts emblazoned with scribbled signatures, underlining the school yearbook theme. Zip-up work shirts, cropped chino pants and embroidered track suits further touch on the youthful motif, each elevated by impactful graphics."

Words provided by Jake Silbert of Hypebeast.com